You don’t necessarily have to search inside a prestigious PR compapny to look for the best PR practitioner.

Just today, I experienced the best PR ever done by someone extremely close to me.

My mom.

Just when you think mundane shopping for groceries in a wet market (pasar) is dirty business that only aunties know how to do, think again. You think it’s all about price-haggling with some fat and gross hawker?

Think, seriously, again.

Well, I found out that my mom turned out to be the best PR ever. And she’s just, a mom. Not bred into a PR by education, but one by personality. And for that, I love her so much.

My mom’s off for a holiday and that leaves my sister-in-law in charge of the household chores. Mundane, yeah. But you think it’s easy to think, calculate, estimate and prepare food for a family? No it isn’t. If you’re a guy with high dignity and refuse to enter the market, think again how great your mom, or wife, or sister is in doing all the ‘dirty’ business for you.

And that comes to my point. My mom has established lots of good relationships with the pasar people and it made things a hell lot easier for inexperienced grocery shoppers like myself and my ah sou. Just throw a smile (surely you need to be sincere, we PR people are NOT liars in essence) and a greeting and the people there are all eager to help you.

But is it because of that smile? No, it’s not just that. It’s all the effort to maintain these good relationships, courtesy of my mom’s efforts. Without her mutual relationships with these people (some might think they are insignificant, but think again I tell you), the sellers will just throw the stuff at your face and don’t even bother to help you out.

And one thing about my mom is, she treats everybody sincerely. Why haggle so much with a seller since their intention is only to sell something and gain some profit? Although you may save a few bucks in the short run, think about the long-term benefits. People get to know you, they know you are sincere, and they treat you well in return. You don’t even have to voice it out and people are all eager to give you the best items and prices they can. Long-term relationships the thing, people. ;)

Picture this: Your mom’s off on an emergency and you never done all the cooking before. Do you know how to prepare the stuff that is usually taken care by your mom? If so, do you know the exact proportions needed to feed you and your family members? These are all variables that can’t be taught, but you need people who know to give you guidance. If you never established good relationship with people who are experienced in these, will you be able to fork out some help? Only if you met with a good samaritan, but what if the seller’s busy treating 101 buyers? So free to choi you meh.

Geez, writing this makes me miss my mom. *Sob sob* Hope she’s enjoying her holidays. Meanwhile it’ll be back to me in charge of household businesses. ;)

Night night!

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